What Is Own.com and Why Salesforce Is Acquiring It

Salesforce has recently announced its acquisition of Own.com, formerly known as OwnBackup, for $1.9 billion. This acquisition marks Salesforce's continued investment in data security and management, a growing priority for businesses worldwide. Own.com specializes in data backup, protection, and management solutions, particularly within the Salesforce ecosystem. The deal is a major milestone for both companies and reflects Salesforce's strategy to enhance its platform’s data resilience and compliance capabilities.

What Is Own.com?

Originally launched as OwnBackup in 2015, Own.com provides cloud-based data protection solutions. The company gained traction by offering secure data backup, disaster recovery, and archiving services primarily for Salesforce users. Over time, it expanded its offerings to include compliance solutions and AI-driven insights from historical data. With over 7,000 customers globally, Own has become a key player in the data management space, particularly in regulated industries that prioritize data protection.

Own’s Continuous Data Protection (CDP) system is one of its standout offerings, which ensures that every change to production data is tracked, providing a full audit trail. This makes it easier for companies to maintain data integrity and recover from disasters swiftly.

Salesforce's Acquisition of Own

Salesforce’s acquisition of Own for $1.9 billion, expected to finalize by the end of fiscal year 2025, is a strategic move to bolster its data security capabilities. Data management has become a critical factor for businesses as they navigate increasingly strict regulations and cyber threats. Own’s services align with Salesforce's goal to provide comprehensive security solutions within its ecosystem.

This acquisition comes at a time when data compliance is more crucial than ever, especially in industries like healthcare, finance, and government. By integrating Own’s data protection tools, Salesforce will be better equipped to offer its customers end-to-end data security solutions, including automated backups, sandbox seeding, and AI-driven insights.

How Own.com Will Be Used in Salesforce

The integration of Own.com into Salesforce will streamline data protection processes for customers, ensuring that data backups, recovery, and compliance become even more seamless. Salesforce plans to use Own's technology to enhance several of its cloud offerings, including:

• Automated Backup and Recovery: Own will provide Salesforce customers with secure, automated backup and disaster recovery capabilities.

• Data Archiving and Compliance: By leveraging Own's advanced data archiving, Salesforce users will be able to meet strict compliance requirements.

• Enhanced Security Features: With Own's AI-driven tools, Salesforce will further improve its security offerings, helping businesses protect sensitive data.

• Sandbox Seeding: Own.com enables developers to seed sandboxes with production-like data, making it easier to test in real-world scenarios without exposing sensitive information.

With this acquisition, Salesforce solidifies its position as a leader in secure CRM and data management, ensuring its customers can safely scale and innovate without compromising on data protection.

Conclusion

Salesforce’s acquisition of Own represents a strategic investment in data security, enhancing its ability to provide robust, scalable solutions for businesses. By integrating Own’s tools into its platform, Salesforce aims to offer its customers more comprehensive data protection, backup, and recovery services. As data becomes increasingly critical to business operations, this acquisition will help Salesforce users better safeguard their most valuable asset—data.

FAQs

1. What is Own.com? Own.com is a data management company specializing in backup, recovery, and compliance solutions for cloud-based platforms, particularly Salesforce.
2. Why is Salesforce acquiring Own? Salesforce is acquiring Own to enhance its data security and management capabilities, providing its customers with more robust data protection and compliance tools.
3. How will Own.com be used with Salesforce? Own’s technology will be integrated into Salesforce to offer automated backups, disaster recovery, and compliance solutions for businesses.
4. What is Continuous Data Protection (CDP)? CDP is Own’s system that continuously tracks and records every change made to production data, offering a complete historical record for compliance and recovery.
5. When will the acquisition be completed? The acquisition is expected to be finalized by the end of Salesforce’s fiscal year 2025.